The Exchange on Orange

When our team acquired The Exchange on Orange, three buildings in the heart of Downtown Orlando, we focused our vision on designing a vibrant heart of activity in the asset’s eight-story atrium. Driven by a hospitality-first philosophy, we set out to create a central hub for community, blending modern design and cutting-edge amenities with a palpable welcoming atmosphere.

An Atrium That Offers More

Unlike the original atrium, which served as a mere passageway, the revitalized atrium has sparked a real sense of community within the building, resulting in stronger tenant retention and satisfaction. We shaped an environment that supports not only tenant success but longevity, curating updated amenities that align with modern workplace expectations including:

• A comprehensive Lobby Atrium redesign to achieve an iconic focal point and streamline building circulation.
• Hospitality-inspired Tenant Lounge to heighten social interaction with games like Billiards and Topgolf Swing Suites.

• A Courtyard and Outdoor Collaboration Spaces that feature engaging yet tranquil areas for tenants to relax, brainstorm and host informal meetings.
• A strategic Exterior Reimagining which features a modern paint plan and LED lighting refresh, making the asset’s exterior just as stunning by night as it is by day.
• Fitness Center enhancements in addition to making personal training and group classes available to tenants seeking a balanced workday.
• The Conference Center and flexible Multifunction Area to meet growing demands for high-quality meeting and event spaces, with seating for up to 100.
• A wide variety of convenient Food and Beverage offerings such as Latin Square, DT Café, Solita Tacos & Margaritas and new coffee and cocktail bar concept.

The Transformative Power of PLACE

Through repositioning The Exchange on Orange, we saw a surge in interest from forward-thinking companies spanning marketing/PR agencies, CRE firms, financial institutions and economic groups seeking a different, more palpable experience. The resulting leasing activity exceeded expectations, with approximately 200,000 SF leased between 2023 and 2024. Additionally, the asset’s location and easy access via I-4, SR 408 and the adjacent Church Street SunRail Station furthered its appeal, making it a prime destination for local and regional companies.